We have now past the scheduled start of the NHL season, and again, for the second time in 8 years we are without professional hockey. The NHL, which locked itself out of the entire 2004-05 season, had just started to really gain some traction again in America when, once again, it has locked itself out.
The NHL was on the verge of becoming a sport to watch in America again, after teams from LA and the New York Area (New Jersey Devils) played in the Stanley Cup finals. Finals which, in a city such as LA, which hasn’t cared much for hockey since The Great One left, were being watch widely. In fact, the clinching game of the finals received a 13.6 household rating in LA, which is the best there since 1976.
The point of all of this is that the NHL was starting to be paid attention by American sports fans. But alas, this lockout, if it last the entire season, could be the beginning of a long and ugly demise for the the league in America. One of my best friends is a hockey fan above all other sports, and says that if they do indeed lockout for the entire season, it is going to take him years to forgive them at this point.
The issue is that they just simply isn’t the level of money to go around in hockey as there is in the other professional sports in America. Some clubs simply are not making the profits that they need to make in order to stay competitive.
I have a few ideas for how the league could improve and give itself a better chance with American Sports fans. I feel that the NHL should cut six teams and go down to 24. They should stay in their strongest markets. And they should explore new markets without major winter sports teams already established there.
Dropping down to 24 teams would help for a few reason. I think you would take some of the failing teams out of the equation, meaning that there would be higher profit ratios across the league. Another issue with the NHL to me is that the talent is very diluted. Fourth lines at this point are no more than filler players who are getting 5 minutes of ice time a game. With 6 less teams there would be more talent for less teams making the hockey better in general. Better, more exciting hockey would bring more fans. And, staying with me here, fans bring money.
It is clear that ESPN and the NHL have not been getting along lately, as ESPN has spend 100 times the amount of time talking about Tim Tebow as they have talking about the lockout. However, ESPN is clearly not opposed to putting hockey on their networks. Just recently, the start of the KHL (Russian Hockey League) was shown of ESPN2 and ESPN3. To me, this seems like they are just rubbing the NHL’s face in the fact that the NHL has been yet unable to get hockey back on ESPN since the lockout in 2004-05. I do think though that the NHL may have been on it’s way back to at least getting a spot at the negotiating table with ESPN before this lockout. I cannot see, however, it happening anytime in the near future now.
The NHL owners have made a grave mistake in locking the league out. Lockouts are about money, and the owners think the players are receiving too much of their profits. The issue now is that even if the players agree to take less percentage of the profits, there are going to be less profits than there would have been with no lockout. The league has a long contract with NBC to broadcast games, but if they had continued to let the momentum build as it was, they would have been able, at the end of this contract to look outside of NBC. Now, as viewership is going to fall, as it always does with a lockout, there is going to be less options for the league to look for a new and more profitable TV contract. And, TV contracts are where a large portion of the income comes from for professional sports teams.
Locking out not only hurts the players and owners as neither of them make money during this time period. It most of all hurts the fan base of the NHL. It was not a large fan base to begin with, and I am here to tell you that I have already lost interest in whatever is left of this season. If that is anything.